MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and stre